NURHIDAYAH, Suci; MUWAHID, Muthahhari. Karyawan sebagai Endorser: Perbandingan Internal dan Eksternal influencer terhadap Niat Beli melalui E-WOM : From Employees to Endorsers: Comparing the Effectiveness of Internal and External Influencers on Purchase Intention via E-WOM. INER : Industrial Engineering Research Journal, [S. l.], v. 2, n. 2, 2026. Disponível em: //ejournal.digitechuniversity.ac.id/index.php/iner/article/view/239. Acesso em: 12 nov. 2026.