Nurhidayah, S., & Muwahid, M. (2026). Karyawan sebagai Endorser: Perbandingan Internal dan Eksternal influencer terhadap Niat Beli melalui E-WOM : From Employees to Endorsers: Comparing the Effectiveness of Internal and External Influencers on Purchase Intention via E-WOM. INER : Industrial Engineering Research Journal, 2(2). Retrieved from //ejournal.digitechuniversity.ac.id/index.php/iner/article/view/239